Go after that trophy catch with the Berkley Gulp! Alive! 1" Minnow Bait. It offers the best alternative to live bait. The dough is soaked in a powerful attractant and has 400 times more scent dispersion than traditional baits. This minnow bait comes in a variety of colors, has life-like detailing and a quivering tail that moves in the water. It makes an ideal addition to any tackle box and a suitable gift for the fishing enthusiast in your life.