What it is: Have you been looking for gentle, effective hair color? Redken Shades EQ Demi Gloss is precisely that. It's a demi-permanent hair gloss that comes in a wide array of lovely shades, including onyx, graphite, maple, chili, sangria, and more!What it does: This is a liquid demi-permanent hair color that deposits hair pigments onto your hair strands. It doesn't lift the hair at all, and it has no ammonia. You can use it as an all-over color, color-corrector, or as a shine-booster. It is gentle to your strands and has amino acids that enhance hair health.What else you need to know: The dye not only deposits color and shine, but it conditions your hair as well. Allow the color to process for 20 minutes for maximum shine and color retention.